Job Details

POSITION SUMMARY

In this role, you will be responsible for producing engaging, clear copy for high converting advertising platforms, emails, landing pages, websites, blog posts, digital and print ads. Your duties will include creating interesting written content and collaborating with team members at all levels to ensure projects are consistent with direct marketing best practices, brand guidelines, compliance, and overall project goals. This individual is a creative team player, talented wordsmith, and grammar sleuth.

ABOUT CARDONE VENTURES

Our mission is to help business owners achieve their personal, professional, and goals through the growth of their businesses. We work in dozens of verticals and provide strategic business guidance through courses, live events, partnerships, and investments. Our core values are the backbone of our business and guide our hiring process: we are inspirational, accountable, transparent, disciplined, aligned, and results oriented. This company operates nationally and is growing by the day.

SUCCESS LOOKS LIKE

• Driving results such as improving open rates, click-through rates, and conversion rates across emails, ads, and landing pages, which leads to higher engagement and lead generation throughout the marketing funnels
• Increasing audience engagement through compelling content (e.g., paid media ads, landing pages, email, etc.). This includes tracking and improving lead capture, booked meetings, show up rates, open rates and click through rates leading to higher down funnel conversion and ultimately increased ROAS.

OBJECTIVES

• Deeply understand our target audience and marketplace to ensure copy effective
• Understand the pain points and main reasons why a business owner would work with Cardone Ventures
• Create high converting promotional copy across our funnel through emails, ads, and landing pages
• Continually refine and optimize copy through understanding performance, engagement with the paid ads team and data analysis. This includes increasing email open rates, improving ad performance, and enhancing landing page conversions, ultimately driving higher engagement and ROAS on all marketing efforts
• Proofread marketing assets including videos, photo captions, graphic design projects, presentations, SOPs and some excel spreadsheets
• Conduct split test advertising and other marketing campaigns for optimization, primarily through email marketing.
• Write blogs, and other long form copy on websites (i.e. bios)
• Develop topics for live shows and write scripts for hosts
• Create white papers for client testimonials
• Track analytics, such as conversion and open rates, of marketing efforts as it pertains to copy-driven resources
• Collaborate with the design team to create digital and print media advertising
• Think strategically to organize and design campaigns that deliver desired results for various target markets across different platforms

COMPETENCIES

• Knowledge of tracking digital marketing efforts in order to measure results
• Expert on writing engaging social media posts and captions
• Effective copywriting skills for websites, landing pages, email campaigns, funnel campaigns, social media posts, articles, products and all assets and marketing campaigns we generate
• Knowledge of HubSpot - how to write, schedule, send, and track emails
• Understand how to format social ads VS sales landing pages VS direct response emails
• Expert grammar and spelling skills - don't be afraid to use the English language to your advantage – "Play by the rules but be ferocious"
• Deep understanding of buying psychology and what makes people "click here, buy now, call today"
• Exceptional target market research skills - this job is 80% research/prep, 20% writing

EDUCATION AND EXPERIENCE

• BA in Marketing, Business Administration, or related field
• 3 to 5 years' experience creating compelling copy for digital marketing campaigns that convert

PHYSICAL REQUIREMENTS

• Prolonged periods of time sitting at a desk or computer

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce Cardone Ventures recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.

If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to careers @cardoneventures.com. Already a Cardone Ventures candidate? Please connect directly with your recruiter to discuss this opportunity.